Give me Linux (With empirical evidence!)

Every month the Linux argument is resurrected on I-Network Uganda (http://d2.dgroups.org/iicd/i-network/) ; should we migrate to Linux or shouldn't we? The debate is usually sparked by a less than savvy technology practitioner asking for a solution to wipe off the latest virus disabling her network. The reply will be as follows:
1. Try anti-virus...2. Wipe your machine 3. Use linux because its more secure, less virus prone...etc a whole paragraph long.

The distressed technology practitioner will then reply and say : "Yeah I've heard of Linux but isn't too difficult to use etc?"

The Linux proponent will then provide a whole range of users and address all the problems, and then a couple of other timid proponents will throw in a word or two.

In the Jan/Feb issue of Enterprise Technology magazine, Simon Vass closes his discussion on Ubuntu with great insight by highlighting a variety of Linux support organizations in Uganda.

The problem is not that Linux is not good enough--the biggest problem with the Linux community in East Africa is that they don't blow their Vuvuzelas enough (publishing case studies online, getting covered in mainstream media, marketing, advertising as one body) to the people who would actually use the software. They preach to the converted in monthly Linux meetings and when opportunity arises to pitch to a potential convert, they spew knowledge and fall short on giving empirical evidence in well designed attractive marketing collateral or setting up a no obligations consultation with the customer. Give me Linux any day, but come with testimonials I can relate to, not geek speak.