Wednesday, November 10, 2010

Two fish and five loaves

We had some rather interesting observations from the young technology professionals symposium which you can read in more detail here from our research report http://bit.ly/bHEIr9 but what stood out was that young professionals are hungry for knowledge to get them established firmly in their careers. Although the symposium was slated to end at 3pm we carried on until 5pm as the questions and sessions involved practical job interviews and required role playing.

And so great was the demand that we plan to hold several industry specific symposia in 2011 to address the technology needs of different sectors- media, manufacturing, health, education, telecoms, the list is endless.

The turn up was overwhelming as we got twice the number of participants we had planned for and we had to be very 'creative' in ensuring the two fish and five loaves were sufficient for the crowd. Along the same vein, I think it was a great lesson in entrepreneurship, sometimes you don't really need a cartload of resources to create a sizzling hot event but you do need a lot of creativity and a team with plenty of faith.

Our two fish and five loaves initiative has given us great advantages- grown our fan base, sold our brand, and (unashamedly) positioned Enterprise Technology http://on.fb.me/9S6aRG as strategic partners in reaching tech-nified young professionals.

Until the next miracle- Cheers.