"Is the time injected in social media worth the value you get out"?
This is a great question and we've been hearing it over and over again. The best way to get value
out of social media is to plan what you want to get out of it.As social media becomes increasingly popular, companies are jumping on board without planning a strategy. If your goal is to grow sales, you will probably use the differently platforms differently from business whose goal is to get customer feedback.
It is important therefore to understand that it’s not about spending 24 hours blogging, tweeting and wall posting that's going to bring value-rather it’s about planned, scheduled networking with a specific goal in mind.
For example we have two clients who we are developing strategies for: one is a tours and travel company while the second is a charitable organization. Although they are both going to be using Facebook, their pages are going to be customized with different features that are designed to attract different fan bases.
If you sow in a discriminatory manner your harvest will not be clear but if you plan to sow your time in a very strategic way, you will be able to measure the effort quite clearly.
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